- Written by Red Wine
Bordeaux is the region in perfect viticultural situation almost and is located in France’s west coast. This wine region benefits from ultimate marketing tool that is achateau-dependent classification system, established nearly 150 years back.
This new era seems to be simply taxing for reputation of Bordeaux as the last 20th century decade was. Rain drenched harvesting towards the ending of 1990s challenged claim of Bordeaux to be an ultimate viticultural paradise but its depressingly poor quality generic wines brought in almost much bad publicity just like grossly inflated rates of modest vintages from top chateaux. In few initial years of 21st century, weather may have improved but the generic Bordeaux quality remained abysmal, rates continued rising that too in direct relation to sales drop and finally something unimaginable took place: Robert Parker, the renowned United States wine critic failed to come for primer tastings in 2003 March.
But all isn’t lost- new head of CIVB (conseilInterprofessionel des Vins de Bordeaux), Christian Delpeuch, mooted possibilities of declassifying some weaker Bordeaux wines into broader win de pays that can then get bolstered by the stronger wines coming from outside this region like deep, dark Tannat, that is traditional to southwest.
Delpeuch, managing director of the Ginestet is the biggest trader of the region and looks to have great understanding of Bordeaux business’s more commercial end. It is he who suggested creation of Vins des Cepagesd Aquitaine category for Bordeaux region. It’s under this region that different varieties of wine can be marketed.
Getting distracted from classic Bordeaux wines, this in fact will enhance their quality by tougher selection. At the market’s top end, bordelaise will once again sleep calmly in their bed because Robert Parker came for their tastings primeur in the year 2004.
Overview Bordeaux Wine
Gironde department and Bordeaux appellation are the same geographically. In fact, Gironde is France’s largest department and Bordeaux is the largest source of obtaining quality wines worldwide. More than 22000 vineyard proprietors are here working in 280,000 acres for producing more than 71 million cases of wine under fifty-seven varying appellations each year. Out of these, 22,000 are properties and nearly 10,000 are domains and chateaux producing Bordeaux wine. Among these, nearly 10,000 are wine producing properties and some 6000 are making as well as marketing wines under their own label. The remaining 4000 are wine producing properties that are members of fifty-three cooperative wineries available in Bordeaux and represent 25% production but little of it is selling under producing property name.
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