No New World wine-producing country has had such an influence on the entire philosophy of wine as Australia. The wine industry was also established here by European immigrants. Australia set about a radical change in wine-making techniques so that good wines could be made for a few Australian dollars.
The European industry tried for years to protect themselves against these Australian wines but the public proved en masse to prefer the tasty Australian wines that were ready to drink, amenable, comforting, rounded, full-bodied, and warm. What is more they were much cheaper. It seems as though after years of battle Australia has not only won market for itself but also much more. Countless 'flying wine-makers' from Australia now fly from one European company to another to teach them how to achieve the same kind of results.
More and more Australians are also establishing themselves in the South of France in order to make Franco-Australian wines. No other New World country has similar achievements.